Port St. Lucie backs incentives for studio
November 23rd, 2009 by Daphne DuretWith a $51.8 million deal, the city council on Monday added a major motion picture and video game animation studio to the growing list of companies lured to the Treasure Coast with millions in local, state and federal incentives.
Council members unanimously approved the grant for Wyndcrest DD of Florida, a parent company of Digital Domain, the Academy Award-winning firm behind animation for movies such as Titanic, Apollo 13 and Transformers.
According to the grant agreement, the project will be funded mostly with privately backed bond money through joint efforts with St. Lucie County. About $20 million will come from developers — $10 million from two developers that had been earmarked for another project and $10 million from a land swap between the city and one of the Tradition developers.
In exchange, the company will have to create up to 500 jobs with an average annual salary of nearly $65,000 by 2014. Through a 20-year lease agreement, the company is expected to reimburse the city for all but the $10 million received from the developers.
Wyndcrest owner and CEO John Textor told council members during a presentation Monday that the company already had hired 15 people for the new studio, including two from Port St. lucie and several more from the Treasure Coast.
Wyndcrest and city leaders said the $51.8 million price tag would not affect local taxpayers. Councilman Jack Kelly referenced the $20 million the company is receiving in state funding.
“We’re getting all that money back from the state,” Kelly said. “It’s a win-win.”
Before the vote, resident Steve Carroll expressed concern that the grant would fail to provide jobs for locals.
“Can you say with any certainty that it’ll reduce our unemployment, or are we going to be just throwing $50 million away?” Carroll asked.
“I cannot tell you what the trends are; I don’t even own a video game,” City Manager Don Cooper said. “I can’t tell you what’s going to happen in the next 50 years. All I can say is that in my discussions (with Textor), they have expressed a commitment to this area.”
After the vote, Mayor Patricia Christiansen said she received a call from the mayor of another city hoping to lure the studio.
“I’ll be happy to tell him that’s not going to happen,” she said.
Although the Port St. Lucie vote went smoothly, the state’s portion has drawn ire from at least one lawmaker. Earlier this month, state Rep. Carl Domino, R-Jupiter, said the legislature should stop payment on the $20 million approved for Wyndcrest this summer through an economic incentive package, saying the money was at “significant risk” with the company.
Textor dismissed the complaint, saying other lucrative projects such as the Torrey Pines Institute for Molecular Studies had received much more opposition. Torrey Pines, which opened its $40 million Port St. Lucie campus in January, received $100 million in state and local incentives. In exchange, the institute promised to employ 189 workers within 10 years.
“We’re heartened by the decision,” Textor said after the vote. “Tonight’s the first night in this process that a city has put their support for us on paper.”
The deal could be finalized in January.
Tags: wyndcrest

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November 24th, 2009 at 1:02 pm
Many, many businesses have “relocated” to St Lucie county due to lower taxation.
Adios, PBC all you want is revenue, revenue…think: fee increases, license cost increases, higher taxation.
People and businesses are leaving PBCounty to other counties that don’t tax and strangle them to death.
WAKE UP commissioners and cities! Wake up, voters don’t elect candidates that have a HISTORY OF APPROVING HIGHER TAXATION.
November 24th, 2009 at 4:19 pm
This is good news for the area. The more businesses we bring in to diversify our economy, the better off we will all be in the future. I’m excited to see the city/state/county looking at the bigger picture with regard to our development.
November 24th, 2009 at 7:37 pm
This is fantastic! I am studying media arts and animation and I am really excited that there may be an opportunity for me to work close to my family. The closest city to possibly get a job like this is around Orlando. Other than that you have to move to the larger cities north or west. I just watched the news and someone said that it is a waste because there is no one around the area with that kind of skill set. This person must be living in a hole. I know about ten other people who are looking for jobs like this. Animation in games and movies is big business and Port St Lucie is opening its arms and welcoming the future.
November 25th, 2009 at 7:54 am
to get one of the jobs you should be educated and artistic.that leaves everyone in port st. lucie out of luck.